Issue link: https://optometricmanagementsupplements.epubxp.com/i/571093
S 14 S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M CONSIDER A NEW MODEL: Imagine the ability to harvest far more precise data, in signifcantly less time than a traditional manual refrac- tion. Further, to combine a more comprehensive under- standing of each patient's optical system with superior patient experiences and practice proftability. By linking Optical Path Diagnostics with Wavefront Optimized Refractions, all these objectives can be met… and the traditional value proposition is redefned. Marco calls this new, integrated, and game changing refractive process, XFRACTION. SM XFRACTION SM is an industry shaping process that opti- mizes refraction (and all the downstream benefts of en- hanced refractive diagnostics), with the addition of the most advanced wavefront technology available. At its core, XFRACTION provides the most comprehensive pic- ture of the total visual system (in a fraction of the time), and a rapid diagnostic triage process for physicians. The OPD-Scan III wavefront technology utilizes more than 2500 measurements to chart aberrometry data through- out the optical path, across up to a 9.5mm diameter pu- pil, while corneal topography is defned by more than 11,000 data points. In 10 seconds per eye, the OPD-Scan III conducts over 20 diagnostic calculations and generates groundbreaking understanding of each patient's physi- ological optics. In addition, this multimodality instrument (combined autorefraction, keratometry, pupilometry, to- pography, and wavefront aberrometry), rapidly determines which patients will require simple refnements to achieve 20/20 vision, which will require a full refraction, which will not be able to be corrected to 20/20…and exactly why not. All this data is directly transferred to the automated refractor with no possibility of transcription errors. While OPTOME TRIC MANAGEMENT CORPORATE PROFILE MARCO CONTINUES TO PARTNER WITH OPTOMETRY SETTING HIGHER STANDARDS FOR DIAGNOSTIC UNDERSTANDING, EFFICIENT TESTING, PATIENT SATISFACTION AND PRACTICE GROWTH S P O N S O R E D B Y M A R C O Michael Crocetta Vice President of Marketing Marco T ODAY, OUR INDUSTRY FACES many challenges that impact EyeCare prac- tices, the professionals that staf them, as well as the patients who depend upon them to deliver best eye care standards. One of the greatest hurdles that all parties face within the practice is the traditional compromise between quantity, quality, and cost- the value proposition. Mini- mizing this compromise lies at the core of meeting all needs and creating healthy, thriving practices. • Doctors need to obtain as much relevant data as possible …as quickly and economically as possible…to establish clear and realistic patient expectations, yield best diag- nostic discernment, achieve superior treatment outcomes, satisfy patients, and realize critical ROI and proftability. • Practice staf members are tasked with increasing daily patient throughput… while providing reliable test methodologies, meaningful patient education, and en- hanced workfow productivity- all in a high-tech envi- ronment with more engaged and satisfed patients. • Patients expect a shorter ofce visit that still fulflls a greater need to understand their experience, more face time with the physician, and superior optical results that enhance the quality of their lifestyle. Ofce visits that run efciently, respect the patients' time and schedule. At Marco, we know that the correct combination of technology and process implementation can create a par- adigm shif within the practice- redefning the traditional value proposition and creating a new template-standard for technology adoption within our industry. Time is the hinge pin within each practice. A new gen- eration of Marco technology integration recaptures this precious commodity and allows each practice to choose how to reinvest 'time' for the greatest gain.