Optometric Management Supplements

Partners in Success 2015

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S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M S 15 the refractive starting point is automati- cally assigned, the XFRACTION process still hinges upon patient verifcation and professional validation of all Rx assess- ments. Patients also have both their day and night vision compared. The TRS-5100 is the digital refraction system that receives all data, including RMS values, from the OPD-Scan III and completes both WF and AR patient refractions in rapid order. No longer are patients required to endure the 'better one or two' test process- minimizing anxiety and guesswork. Patient expectations are clearly es- tablished and satisfaction is extremely high as they are able to immediately see the diference between their old and new Rx. Although a tremendous amount of precise and relevant data is harvested in this combined XFRACTION process, up to 5-7 minutes can be saved per patient compared to traditional, manual refractions. Tis creates capacity for numerous additional exams each day. Patient fow, prac- tice efciency, and overall profts are all augmented. Te patients' experience is also elevated, with more quality time spent in doctor consults, by delivering superior un- derstanding and education using colorful and individual- ized display charts and maps. Tis time saved can trans- late into more optical time and 20-30% revenue gains for the practice (and better use of total visit time for the pa- tient). From a competitive perspective, the high tech expe- rience translates in stronger patient loyalty and referrals. For the patient requiring cataract and/or refractive sur- gery, the diagnostic package includes critical metrics for angle kappa, spherical aberration, retro-illumination, and Placido-images which translates in superior outcomes with premium, multifocal, and toric IOLs. Te OPD-Scan III is also essential in the assessment of the growing num- ber of patients with prior refractive procedures. BEN GADDIE, OD With the OPD-Scan III and TRS-5100, I now have both the quality and quantity of refractive data to quickly and precisely generate the best optical endpoints and visual satisfaction. Tis provides a tremendous amount of hi- tech visual data. Compared to a traditional refraction, Wavefront Optimized Refraction (Marco's 'XFRAC- TION' process), represents a new age in digital refrac- tions. Not only are there tremendous time savings from single button touch integration, this virtually eliminated the transcription errors caused by loading the phoroptor manually from autorefraction printouts. Time gained from the seamless accuracy and integrity of data record- ing allows me to spend more time discussing visual prob- lems and solutions with patients. DORI CARLSON, OD I now know so much more about my patient's visual system as I walk into the lane- I know who's probably go- ing to be able to see 20/20 and who will not. In 10 seconds per eye we collect data for many diagnostic metrics and complete the exam process a lot faster. And with the new time efciencies, I can see more patients daily and still spend more time educating them. And my staf embraced it rapidly...they took real pride in it… they were achieving such good refractions that we started to add more exams within 2 weeks. Initially, we were wondering if this investment would be the right thing…now I can't say enough positive things about it. You know patients recognize the technology dif- ference when they actually say 'WOW'! SCOT MORRIS, OD With practice growth we had to become more efcient, so we implemented the XFRACTION process. Little did we know it would impact all parts of the practice. As a clinician I demand good data and also wanted to bring a high-tech, high-touch experience to my patients…to achieve a higher quality experience. Our multimodality wavefront refractions include au- torefraction, keratometry, pupilometry, corneal topog- raphy, and aberrometry, for comprehensive optical path diagnostics. And, talk about easy- with a single button touch, patients can instantly compare their old and new Rx- and immediately value the change in their vision… we call this the 'money button'. Manual refractions have transitioned to XFRACTION SM exams- more productive and efcient. Te value of XFRACTION? It's changed ev- ery aspect of our practice In 1967, Seymour Marco, OD, began a mission to pro- pel the profession of Optometr y with the best exam lane and diagnostic technologies available. David Marco en- hanced that vision with groundbreaking automated re- fractive devices more than 20 years ago. Today Marco continues to shape the industr y by redefning both the products and the process of refractive diagnostics. OPTOME TRIC MANAGEMENT CORPORATE PROFILE S P O N S O R E D B Y M A R C O Optical Path Diagnostics & Wavefront Optimized Refractions

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