Optometric Management Supplements

Partners in Success 2015

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S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M S 17 in hypochlorous acid has been shown to be cytotoxic in numerous in vitro studies. Also, an impure form of hypochlorous acid has been commercially available for nearly 200 years without serious uptake by the medical community. Ron was quite intrigued with the properties of this pure form of hypochlorous acid. It has tremendously more antimicrobial activity than the historical product and a better in vitro safety profle. Post discovery of Neutrox, he focused on developing a new class of antimicrobials based on chlorotaurine chemistry, which he calls Aganocides®. Aganocides are designed to be used in conditions in which more sus- tained antimicrobial action against microbes is needed. Today, NovaBay Pharmaceuticals is commercializing and developing non-antibiotic, anti-infective products that address unmet therapeutic needs of the global topi- cal antimicrobial market. Te company has two distinc- tive product categories: its Aganocide compounds and the Neutrox family of products, which include the com- mercial prescription products Avenova Daily Lid & Lash Hygiene and NeutroPhase® Skin and Wound Cleanser. In 2014, NovaBay decided to focus its R&D; eforts on eye care. Avenova is the frst of many innovations from NovaBay. In June 2015, NovaBay introduced its game- changing intelli-Case hydrogen peroxide system, an FDA-cleared high-tech, easy-to-use device for use with hydrogen peroxide disinfection solutions to sterilize sof and rigid gas permeable contact lenses. No more guess work with intelli-Case. Intelli-Case has the ability to as- sess the condition of hydrogen peroxide and its platinum neutralizer and provide electronic feedback to the cus- tomer. See more on intelli-Case at http://novabay.com/ technology/Intelli-Case. Additional exciting pipeline products will be intro- duced in early 2016 S P O N S O R E D B Y N O V A B A Y OPTOME TRIC MANAGEMENT CORPORATE PROFILE

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