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S 24 S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M and integrated products, you don't have to master technol- ogy to make the most of it. COMMUNICATION SOLUTIONS THAT EVOLVE When Solutionreach was founded in 2000, providers were presented with the ability to automatically communicate with patients through cutting-edge communication tools (like text and email.) Productivity sky-rocketed. No-shows decreased. Te technology was revolutionary at the time. Technology has evolved rapidly, and so have the needs of providers and their practices. We've continued to raise the bar by constantly developing new solutions to make prac- tices more productive and proftable. We have introduced things like a patient portal, a digital check-in tablet, the frst patient-facing mobile application, and—in 2015—the most intelligent online scheduling tool on the market. FROM COMMUNICATION TO COMPLETE PATIENT RELATIONSHIP MANAGEMENT Simply communicating isn't enough anymore, so Solutionreach has become much more than patient commu- nication. If you aren't maintaining constant touch-points with patients, attrition rates increase and revenue potential plum- mets. From prospective patients to your current database, en- gaging patients is about more than simply reaching out when it's time for their annual exam. To us, patient relationship management requires focusing on three important things: communication, engagement, and education. Trough these tactics, your eforts to acquire, retain, and reactivate patients are signifcantly more efective (and efcient.) Innovating Communication Along with convenience, communication technology has brought with it a growing number of distractions. Patients don't simply need more communication; they need better communication. Tis is why, with an ever-increasing level TECHNOLOGY IN OPTOMETRY: FRIEND OR FOE? WE ARE DOING MORE OF WHAT WE DO, SO YOU CAN DO MORE OF WHAT YOU DO. S P O N S O R E D B Y S O L U T I O N R E A C H O NE OF THE BIGGEST challenges facing Optometry today is the very thing that is making life so much easier for everyone else: Technology. To be fair, "technology" is an awfully big umbrella, covering many purposes and functions, some of which ofer signifcant benefts in the feld of eye care. Te sheer number and complexities of the advance- ments can be intimidating, and for an Optometry practice, even the most frequently used tools have the potential to do detriment to your success. Communication technology has taken over your pa- tients' lives. We manage relationships much diferently than we used to, which means that—if vision providers intend to foster and maintain patient relationships—they have to keep up. Technology directly impacts: • Whether a patient comes back in on time (or at all) • Whether patients follow recommended care guidelines • Te way your staf completes daily tasks • How you get new patients onto your schedule • Te success of payment collections Your skills are directed at caring for patients, not devel- oping new tools to stay abreast of the communication tech- nology curve. Tat's why Solutionreach exists. Your specialty is patient care, but our specialty is technology. We understand the importance of managing relationships with every patient efectively and efciently. We know how to use technology to bridge the gap that has grown between providers and current, past, or even future patients. Trough our con- stantly evolving innovation, we have continued to provide practices with high-tech solutions to combat the challenges of our high-tech culture. With our user-friendly Platform Amy LaVange Manager of Marketing Communications Solutionreach, Inc. OPTOME TRIC MANAGEMENT CORPORATE PROFILE