Optometric Management Supplements

Partners in Success 2015

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S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M S 25 of intelligence, the appointment reminders, recall notifca- tions, and even birthday wishes sent through Solutionreach aren't just automated, they are intuitive. Innovating Engagement By keeping you up-to-speed with the latest trends, pa- tients are encouraged to interact with you where they al- ready are. We continue giving you more capabilities for customizing and automating patient surveys, connecting through social media, and even showing up in their mobile phone's notifcation bar. Innovating Patient Education Te Solutionreach Platform includes an ever-expanding library of professionally designed newsletter templates, pre-written articles, and even educational videos. Using smart group flters, newsletter campaigns can be created, automated, and targeted to the needs of each patient. Pa- tients can also elect to sign themselves up for campaigns that interest them as they move through the digital check- in process provided with the PatientReach Tablet. PRODUCTIVITY, PROFITABILITY, AND PATIENT SATISFACTION Te level of productivity for your practice is being con- stantly boosted by new developments and additions to the Solutionreach service. Technology allows for dramatic time-saving strategies, and Solutionreach is dedicated to staying ahead of the curve so that our customers always have the most powerful solutions at their fngertips. By in- tegrating seamlessly with the sofware already being used in your practice, you immediately begin streamlining daily workfows for your practice staf. Increased productivity has a signifcant efect on your bottom line; afer all, time equals money. But, as we develop new technology, Solutionreach is doing more than ever to help you decrease your costs and increase your revenue in other ways as well. New revenue management tools allow you to automate payment reminders that function intelligently, directing patients to make convenient online or mobile payments. Te email reminders and mobile push notifcations reach patients more efectively, while saving time and money that used to be spent on mailing paper invoices. Not long ago, the more established practices had a sig- nifcant advantage. Tey'd earned the respect of the com- munity. Tey had a loyal patient base, and a healthy stream of new patients. Technology wasn't rapidly changing from month-to-month. Tere was no Internet, so patients were just patients. Now, if you aren't efectively increasing your online presence and managing your reputation, you are missing out on almost every would-be patient. Solutionreach allows you to keep your practice relevant in today's market, without the need to understand the ins- and-outs of online marketing. We monitor review sites and business listings, automatically encourage patients to leave reviews, and request referrals from within digital commu- nication and social media. Trough an exclusive partner- ship with Healthgrades, your ability to market your prac- tice is seamless—and unmatched. Te Platform even gives you the critical ability to track the success of your online outreach eforts. Patient loyalty hinges on patient satisfaction, which hinges on making each patient feel like they are uniquely important. Because they all have diferent preferences, connecting personally means communicating with each patient the way that is best for them. As more options become available, patients expect more from you. If you aren't communicating with them in the way that they prefer, they will stop paying attention to your communication. Te technology that is embedded in our standalone Platform gives you the capability and fexibility to customize these preferences for every patient. Trough this technological evolution, we have been careful not to neglect the importance of personal relation- ships. "High-tech" doesn't necessarily mean "low-touch," anymore. Rather, advances in technology now provide the ability to connect more personally with patients than ever before. Automation technology doesn't have to be about ro- botic voices and one-size-fts-all settings. It is important to note that, as the level of technology increases, so do patients' expectations. Tey need to know that your care will incorporate the most cutting-edge tech- niques and tools. Because they don't know exactly what that entails, they take cues from the technology that they do understand. Te more you cater to their idea of high- tech, the more they will trust the care you provide; even when there is little correlation. INNOVATING PRACTICE SUCCESS As technology advances, it is critical for Optometry practices to incorporate it into the way they manage patient relationships. Solutionreach always has, and always will, continue to develop and provide the tools you need to ac- complish this. Our innovation only gains momentum, and the success of your practice is in tow. We are committed to doing what we do best, so you can focus on doing what you do best: Caring for your patients Patient relationship management technology is revolutionizing practice productivity and proftability. S P O N S O R E D B Y S O L U T I O N R E A C H OPTOME TRIC MANAGEMENT CORPORATE PROFILE

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