Issue link: https://optometricmanagementsupplements.epubxp.com/i/571093
S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M S 27 with hospital or physician-based healthcare companies. We've developed a playbook for our administrator network to use on a lo- cal level to fnd and build relationships with executives in these organizations. We devel- oped a turnkey marketing program to help individual members connect with primary care providers in their ofce trade area. We actively promote the relevance of optometry in value-based healthcare delivery systems through advertising and editorial articles in medical journals targeting managed care ex- ecutives. As a result, Vision Source® has built a pipeline of more than 100 relationships with managed care organizations, integrated healthcare delivery systems and payers. Te impact these initiatives can have on patient health in America is impressive when you consider these facts about our network: 1. Vision Source® doctors see 12.5 million patients annually 2. 33% of those patients are seniors 3. 5.1 million had health risks and/or chronic conditions 4. 1.5 million were diabetics ENHANCING THE BUSINESS OF OPTOMETRY Optometrists are unique within the health care market- place. Tey are medical professionals providing clinical services subject to legislative and regulatory changes. At the same time, they are retailers of vision correction de- vices in a highly competitive and rapidly changing arena. To help member ofces succeed in this arena, Vision Source® introduced Te Optical Dream SM in 2015. Ofered to all Vision Source® member practices, Te Optical Dream SM is a practice development initiative designed to provide both enhanced awareness and unique sales training to each member of the staf. Te program is comprised of state-of- the-art audio, written instruction, video role-play demon- strations and is reinforced with engaging questionnaires, and "edu-tainment." Staf and doctors are eligible to win prizes, with a focus on selling contact lens annual supplies, multiple-pair sales, upgrades to AR, and selling back-up pairs of sun wear. Now in its eighth month, Te Optical Dream SM is helping participating Vision Source® ofces improve their optical performance with average AR penetration of 68% and sales of annual contact lens supplies up 32.6%. WHERE VISION SOURCE ® IS HEADED Te advance of health care reform has caused a major reorientation of the Vision Source® corporate mission. Rec- ognizing the threats and opportunities posed by reform, Vision Source® has dedicated itself to assist its members to provide a broad scope of high-quality care to patients and to serve as gatekeeper of patients' overall health in emerg- ing coordinated care networks. In so doing, it is building a provider organization with extensive geographic coverage, which will be attractive to integrated health care entities. ABOUT VISION SOURCE Founded in 1991, Vision Source is North America's larg- est network of independent optometrists consisting of nearly 4,000 members. Te clinicians in the Vision Source network enjoy access to newly evolving patient channels, including an expanding list of leading medical groups and integrated health systems with whom Vision Source optometrists col- laborate. Additionally, members beneft from a wide range of innovative technologies, practice management tools, stra- tegic marketing, and unsurpassed purchasing power. Lever- aging these tools, the clinicians ofer comprehensive eye care to their patients delivering an industry-leading patient ex- perience. For more information, call 888-558-2020 or visit www.visionsource.com S P O N S O R E D B Y V I S I O N S O U R C E OPTOME TRIC MANAGEMENT CORPORATE PROFILE Aligning Vision Source ® Members With Integrated Healthcare Delivery Systems Vision Source® Mission Statement At The Member Support Center in Kingwood, TX