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S 10 S E P T E M B E R 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M heart of all we create, and design products that are built with an EYE-INSPIRED™ Design that respects the natural function, and enhances the natural appearance, of the eye. By creating contact lenses based on our deep understand- ing of how the eye works — and how patients live their lives — ACUVUE® Brand Contact Lenses help maintain the eyes' natural wellbeing during contact lens wear, giving patients and healthcare professionals a superior vision experience. We are extremely proud of our recent cadence of EYE-INSPIRED™ Design innovations that have launched in the U.S. and around the globe this year: 1-DAY ACUVUE® DEFINE® Brand Contact Lenses with LACREON® Technology In March 2015, we introduced a new category of natural-looking eye enhancement with the launch of 1-DAY ACUVUE® DEFINE® Brand with LACREON® Technology. Tese lenses provide a defning outline around the limbal ring to amplify the contrast between the iris and sclera while the iris-inspired patterns add depth and dimension without changing the color of the eye. 1-DAY ACUVUE® DEFINE® are available in three efects to uniquely complement every iris pattern, helping make patients' eyes look whiter and brighter. 1-DAY ACUVUE® MOIST Brand MULTIFOCAL Contact Lenses In June 2015, we launched 1-DAY ACUVUE® MOIST Brand MULTIFOCAL. An industry frst, it is the only mul- tifocal contact lens that has been created with uniquely op- JOHNSON & JOHNSON VISION CARE, INC. S P O N S O R E D B Y J O H N S O N & J O H N S O N V I S I O N C A R E , I N C . A T Johnson & Johnson Vision Care, Inc., our belief is that vision is the most vital of all the human senses. It allows us to see the beauty in art, to recognize the emotions in the faces we are closest to, and to move about the world with ease and safety. ACUVUE® Brand Contact Lenses are the most pre- scribed contact lenses in the world, with more than 30 million wearers. As a member of the Johnson & Johnson Family of Companies, our goal is to make sure everyone has the healthiest vision possible. We ofer state-of-the-art vision care products that provide efective vision correction to people worldwide, to help people live better lives. Simply put, this is what we do and why we do it. WE HAVE NEVER SETTLED. WE NEVER WILL. We know how quickly medical technology and vision care solutions change. When Johnson & Johnson Vision Care, Inc. introduced the world's frst daily disposable contact lens in 1987, we saw it as another beginning. So we continually develop and deliver new technologies that help people see their world better. Everyone, everywhere, every day. THERE ARE MORE PLACES TO GO. THE LEADING EDGE PUSHES US FORWARD. As soon as there is another breakthrough in technol- ogy, the quest for a better solution begins again. Afer more than four decades of progressive advancement, we are more committed than ever to continue to lead the way. ACUVUE® Brand Contact Lenses include technologies and designs that are inspired by our understanding of how the eye works — and by a deep understanding of patient needs and their lifestyles. As part of our Research and De- velopment, we put the natural function of the eye at the OPTOME TRIC MANAGEMENT CORPORATE PROFILE BETTER LIVES THROUGH BETTER VISION Laura Angelini President, North America and Global Franchise Development Johnson & Johnson Vision Care, Inc.