Issue link: https://optometricmanagementsupplements.epubxp.com/i/587112
S P E C I A L E D I T I O N 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M 3 2015 DEPARTMENTS BUSINESS SOCIAL CLINICAL 5 FEATURES: INNOVATION OPTOME TRIC MANAGEMENT SPECIAL EDITION 2015 5 Innovation Changes Everything . . . New technologies help shape our practices and the way we deliver care to patients Cristina Schnider, O.D., M.B.A., F.A.A.O. 10 Lens Performance in the Real World What can you do to improve your contact lens patients' quality of life? Keith Smithson, O.D. 13 Inspired by the Science of Tears An innovative new contact lens designed to work with the tear film Bart Johnson, Brian Pall, O.D., M.S., F.A.A.O., and Charles W. Scales, Ph.D. 17 How Hard are Your Patients' Eyes Working? In the most literal and scientific sense of the word, your eyes "work" as hard as you do. Innovative contact lenses may ease their workload Charles Scales, Ph.D., and Brian Pall, O.D, M.S., F.A.A.O. 22 Protein Deposition: Perception vs. Reality New evidence makes us rethink deposition and its clinical relevance in our everyday practice David Ruston, F.C.Optom, Dip.C.L.P., F.A.A.O. 24 Defining a New Market for Your Practice How this skeptic became a believer in the value of eye-enhancing color contact lenses John P. Boscia, O.D. 27 Up Your Game with Presbyopes A contact lens with an innovative new pupil-optimized design exceeds expectations with multifocal wearers Michael Ciszek, O.D. 32 The Emmetropic Experience How to make the overnight wear experience safer and more comfortable for patients Heather Webster, O.D. 34 Can CL Wear Compare to No-Lens Wear? New evidence comparing lubricity of the natural human cornea to contact lenses Tawnya Wilson, O.D., F.A.A.O. 1 O.D. to O.D. Staying Ahead of the Curve 2 Viewpoint Innovation and Optometry 37 Anterior: Step Up to the Plate Josh Johnston, O.D. 41 Contact Lenses: Incorporating New Products Jason R. Miller, O.D., M.B.A. 42 Diversify Your Portfolio: Evolving Innovations Jeffry D. Gerson, O.D., F.A.A.O. 43 The Way I See It: Old Dog, New Tricks Marc Bloomenstein, O.D., F.A.A.O. 44 Consumer Corner: Communication Services Jay Binkowitz 45 Practice Profile: The Importance of Innovation Cheryl Vincent-Riemer, O.D., F.A.A.O. 46 Pop Quiz: Innovation 47 Business Strategies: Ripping Off a Band-Aid Gary Gerber, O.D. 48 Personnel Pointers: Prioritizing Staff Training Trudi Charest, R.O., A.B.O. 49 Merchandising: Merchandising Innovation Gina M. Wesley, O.D., M.S., F.A.A.O. 50 Technology: Fitting CL Patients Kevin Gee, O.D. 51 Coding Strategies: Coding New Technology John Rumpakis, O.D., M.B.A. 53 Social Media: Marketing New Contact Lenses Justin Bazan, O.D. 54 Financial Foundations: Put Purchases to the Test Scot Morris, O.D., F.A.A.O. 56 Scriptopedia: Contact Lens Evaluation Fees Mark Hinton 55 Contact Lens Focus VOL. 50, No. 13