Issue link: https://optometricmanagementsupplements.epubxp.com/i/587112
4 S P E C I A L E D I T I O N 2 0 1 5 • O P T O M E T R I C M A N A G E M E N T . C O M OPTOME TRIC MANAGEMENT OPTOMETRIC Management B U S I N E S S S T A F F EXECUTIVE VICE PRESIDENT AND PUBLISHER Roger Zimmer roger.zimmer@pentavisionmedia.com PROMOTIONAL EVENTS MANAGER Michelle Kieffer CIRCULATION MANAGER Carrie Eisenhandler SALES REPRESENTATIVE Jacqui DiBianca jacqui.dibianca@pentavisionmedia.com | (267) 492-5201 SALES REPRESENTATIVE Scott Schmidt scott.schmidt@pentavisionmedia.com | (215) 628-7714 ADVERTISING SALES REPRESENTATIVE Julia Eisenhandler julia.eisenhandler@pentavisionmedia.com | (610) 564-7237 ADVERTISING SALES REPRESENTATIVE Skyler Goldstein skyler.goldstein@pentavisionmedia.com | (267) 492-5203 ADVERTISING SALES SUPPORT MANAGER Kerry Hanahoe kerry.hanahoe@pentavisionmedia.com | (267) 492-5205 E D I T O R I A L EDITORIAL DIRECTOR Jim Thomas SENIOR EDITOR Jennifer Kirby ASSOCIATE EDITOR Shannon Simcox D E S I G N A N D P R O D U C T I O N ART DIRECTOR Evan Schmidt SPECIAL EDITION ART DIRECTOR Bill Pfaff PRODUCTION DIRECTOR Sandra Kaden PRODUCTION MANAGER Bill Hallman S P E C I A L P R O J E C T S DIRECTOR Angela Jackson MANAGER Alicia Hoglund O P T O M E T R Y CHIEF OPTOMETRIC EDITOR Scot Morris, O.D., F.A.A.O. M A R K E T I N G S E R V I C E S G R O U P NATIONAL ACCOUNT MANAGER Rob Verna CONTENT MANAGER Kathleen Shafer CREATIVE DIRECTOR Mike Cousart CREATIVE SERVICES MANAGER Sarah Coulton E D I T O R I A L A N D P R O D U C T I O N O F F I C E S 321 NORRISTOWN ROAD, SUITE 150, AMBLER, PA 19002 ( 215) 628-6550 P E N T A V I S I O N C O N F E R E N C E G R O U P CONFERENCE MANAGEER Maureen Trusky, CMP maureen.platt@pentavisionmedia.com | (215) 628-7754 I N D U S T R Y A D V I S O R Y C O U N C I L RICK WEISBARTH, O.D. VICE PRESIDENT, PROFESSIONAL SERVICES, ALCON HOWARD PURCELL, O.D. VICE PRESIDENT, CUSTOMER DEVELOPMENT, ESSILOR GORDON SITEMAN VICE PRESIDENT, SALES AND MARKETING, LOMBART INSTRUMENTS ROBERT KALAPP DIRECTOR, PROFESSIONAL RELATIONS, MARCO T H I S M O N T H ' S C O N T R I B U T O R S Jay Binkowitz , Marc R. Bloomenstein, O.D., F.A.A.O. , John P. Boscia, O.D. , Monica Brown, O.D. , Trudi Charest, R.O., A.B.O. , Michael Ciszek, O.D. , Charles Clayton, O.D. , Kevin Gee, O.D. , Jeffry D. Gerson, O.D., F.A.A.O. , Mark Hinton , Meredith Jansen, O.D., M.S., F.A.A.O. , Bart Johnson , Josh Johnston, O.D. , Jason R. Miller, O.D., M.B.A., F.A.A.O. , Kurt Moody, O.D., F.A.A.O., F.B.C.L.A. , Brian Pall, O.D., M.S. , Leonard J. Press, O.D., F.A.A.O., F.C.O.V.D. , David Pogue , John Rumpakis, O.D., M.B.A. , David Ruston, F.C.Optom, Dip.C.L.P., F.A.A.O. , Charles Scales, Ph.D. , Cristina Schnider, O.D., M.B.A., F.A.A.O. , Keith Smithson, O.D. , Jeffrey Sonsino, O.D. , Larry Wan, O.D. , Heather Webster, O.D. , Tawnya Wilson, O.D., F.A.A.O. E D I T O R I A L B O A R D Justin Bazan, O.D. , Irving Bennett, O.D., F.A.A.O. , Mile Brujic, O.D. , Ian Ben Gaddie, O.D., F.A.A.O. , Neil B. Gailmard, O.D., M.B.A., F.A.A.O. , Gary Gerber, O.D. , Frank Giardina, O.D., F.A.A.O. , Alan Glazier, O.D., F.A.A.O. , Andrew Gurwood, O.D., F.A.A.O. , Jerry Hayes, O.D., F.A.A.O. , April Jasper, O.D. , Sheldon Kreda, O.D., F.A.A.O. , Susan Kovacich, O.D., F.A.A.O. , Ted A. McElroy, O.D. , Pamela Miller, O.D., J.D., F.A.A.O. , Kelly Nichols, O.D., M.P.H., Ph.D. , Jay D. Petersma, O.D. , Kim Reed, O.D. , Jack Runninger, O.D., F.A.A.O. , Jack Schaeffer, O.D., F.A.A.O. , Leo Semes, O.D. , Gina M. Wesley, O.D., M.S., F.A.A.O. P E N T A V I S I O N , L L C PRESIDENT Thomas J. Wilson EXECUTIVE VICE PRESIDENT AND PUBLISHER, OPHTHALMOLOGY Douglas Parry EXECUTIVE VICE PRESIDENT AND PUBLISHER, EYECARE BUSINESS Mark Durrick EXECUTIVE VICE PRESIDENT AND DIRECTOR OF E-MEDIA Rob Verna The opinions expressed in Optometric Management are those of its contributors and do not necessarily refect the opinions of Optometric Management staff or its publisher, PentaVision LLC. A PROUD SUPPORTER OF THIS SPECIAL ISSUE HAS BEEN SPONSORED BY I N N O V A T I O N 01 02 03 04 • ACUVUE ® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, includ- ing corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, red- ness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting acuvueprofessional.com. • Third party trademarks used herein are properties of their respective owners. • ACUVUE ® , 1-DAY ACUVUE ® MOIST, 1-DAY ACUVUE ® TruEye ® , ACUVUE OASYS ® , 1-DAY ACUVUE ® DEFINE ® , Hy- draLuxe™ , HYDRACLEAR ® , LACREON ® , BEAUTY WRAPPED IN COMFORT TM , IN- FINITY EDGE TM , NATURAL SPARKLE TM , NATURAL SHIMMER TM , and NATURAL SHINE TM are trademarks of Johnson & Johnson Vision Care, Inc. • Content by regular contributors and columnists who are not affliated with or compensated by Johnson & Johnson Vision Care, Inc., was produced independently of Johnson & Johnson Vision Care, Inc., which is not respon- sible for its content. The safety and effcacy of contact lenses for the treat- ment of myopia control has not been reviewed or approved by the Food & Drug Administration.